Before moving into my new office and warehouse space at the Portland Airport, I set a goal to grow my revenues by 10 times next year. Around that time, I was listening to the audiobook The 10X Rule by Grant Cardone. He inspired me to set my goal to grow by 10X.
I was pacing to generate over $100,000 in sales for 2012. My goal was to do over 1 million in sales annually.
I really believe in the power of setting goals. When done correctly, it will set you on a path to achieve it. One method of setting goals that I like is the SMART method. It is an acronym that states your goal should be Specific, Measurable, Assignable, Realistic and Time-related.
“Realistic” can be subjective though. Some people may say my idea of what is realistic may be pushing delusional. However, I believe in the phrase “where there is a will, there is a way”.
During Thanksgiving weekend 2012, that pathway lit up for me.
When I made that first dropship sale, my mind was racing. Although dropshipping was not a new business practice, it was new to me. I immediately saw the potential dropshipping would have on my business. The race to list even more products was on.
Up to this point, I hesitated to hire anyone. I was quite satisfied doing everything myself. It has worked for me so far. I didn’t have to answer to anyone above me and I didn’t have to manage anyone working for me.
But I had a goal and I didn’t want to burnout in the process of reaching that goal. I could see the path to grow my business by 10X. I ran the numbers in my head over the weekend. If I could train someone to focus on the listing, I could multiply sales. This would cover the new salary cost and still generate additional profit.
The opportunity was too great to ignore and pass up. I need to hire someone and go for it.
We were headed back to Portland from Bend, Oregon on Sunday. Aubrey, my future sister-in-law, asked if we could give her a ride to Portland so she could visit some friends. We had extra room in our car, so of course, we said yes.
Before we left, I told my wife about my new epiphany. I told about the potential and that I needed help. I knew that Aubrey was still in college and still figuring out what direction she wanted to take her life and career. She was an adventurous type, so I asked Makaila if she thought that Aubrey might be interested in moving to Portland and working for me. Makaila wasn’t sure but said we could ask Aubrey during the car ride.
During the 3 hour drive, I briefed Aubrey on what I was doing and what I recently discovered. I told her about the potential I saw and that I was now looking for help. I explained that I would pay her but there were no guarantees how long it may last. It would require her to move from Bend to Portland.
Aubrey was very interested but wanted to think about it more. It didn’t take long. Aubrey was in! She would finish up her college term in Bend, move to Portland by the end of the month and start working with me the first week of 2013.
How will things turn out?!? Find out in the next blog!…